AAG is an engaging and fast-paced survival game where the primary goal is to dodge incoming asteroids and survive for as long as possible.
Concept & Development
Inspired by the mechanics of classic arcade games and featuring visuals reminiscent of the Atari classic Asteroids, AAG allows players to devise unique strategies to outlast the onslaught.
Challenge Overview
2
Weeks to Design
1
Month to Develop
$80
To promote
iOS & iPadOS
Supported platforms
Media Strategy
Paid & Organic
We experimented with various types of paid campaigns to identify the best fit for our target audience, while also exploring organic methods to boost brand awareness and drive installs.
Meta
Paid
Ad Set
4
Static Ads with 16 variants
2
Video Ads 1080x1080 and 1920x1080
Scope
10
Days
Target Countries
We spent $60 dollars and got only one download, unfortunately we flopped. The reason? Meta’s challenging user experience and complex user flow; a single overlooked checkbox ended up undermining the entire campaign.
Results
$60
Spent
1
Download
We didn't set a setting in which the FB_SDK would be active in our app, this caused the ads to be announced only for iOS 13 devices which our app doesn't offer support (this single download is a miracle).
TikTok
Paid
Our TikTok campaign ran for 5 days, during which we repurposed assets from the Meta campaign and created a unique TikTok video that highlighted the app’s story and development process. This video turned out to be our most successful, driving the highest engagement among all campaign assets.
Results
$20
Spent
+600
App instalations
3x
More impressions than Meta
21k
Views
Instagram Reels
Organic
We repurposed our TikTok video and posted it on Instagram Reels, where it achieved impressive results: nearly 10,000 views, 447 likes, and high engagement. While we couldn’t directly track app downloads from this organic reach, App Store Connect reported around 40 downloads from external site referrals during this period, which suggests a positive impact from our Instagram Reels audience.
Results
$0
Spent
40
App instalations
10k
Views
Press Reach
Organic
In addition to the success of our TikTok campaign, our first substantial wave of organic downloads came after we reached out to Brazil’s largest Apple news portal, MacMagazine. Just two days later, they published a story featuring AAG, even comparing it to major games like Flappy Bird and Asteroids—an incredible honor for us. This coverage generated around 70 downloads within two days, marking a significant milestone in our launch.
Results
$0
Spent
70
App instalations
App Store Statistics
The momentum generated by our campaigns propelled us onto the App Store’s Free Action Games Top Charts from March 9th to March 13th. Though our time on the charts was brief, we reached an impressive peak at the 138th position on March 11th, even surpassing titles from major studios like Fruit Ninja 2, Smash Hit, and Teamfight Tactics (TFT). By March 13th, we ranked 199th, and on March 14th, we exited the list. This achievement marked an exciting milestone for our game.
