research

principles

research

principles

Our research methodology combined the Challenge Based Learning framework with the Triple Diamond.

identify

identify

Identify the key challenges facing public transportation in Curitiba and explore how a digital solution can address them.

discover

discover

Gain a deep understanding of the citizens' needs to design solutions that effectively address their challenges and improve their daily lives.

analyze

analyze

Conduct benchmarks of existing apps and solutions in the market to gather insights and identify best practices.

Download Research Paper in Portuguese

156

tickets

156

tickets

The 156 is a service number in Brazil for contacting local government about municipal issues like transportation, healthcare, and public services.

2604

public transport tickets in may 2023

40%

40%

related to the transport card

10%

related to schedule and routes

8%

related to fare exemption and school pass

transport

card

transport

card

The majority of reported issues related to the transport card involve questions about its usage, acquisition, and other general information.

The majority of reported issues related to the transport card involve questions about its usage, acquisition, and other general information.

fare exemption

& school pass

fare exemption

& school pass

Digital ethnographic research, a non-intrusive method where researchers do not interfere, revealed numerous complaints on websites about the current process of obtaining a transportation card in Curitiba.

Digital ethnographic research, a non-intrusive method where researchers do not interfere, revealed numerous complaints on websites about the current process of obtaining a transportation card in Curitiba.

  • google review

    It’s a disgrace. They decided to digitize everything, but they couldn’t manage it. It’s really just a way to cut costs by firing staff (not that they were any better). I’m a mother who needs the fully online service, and all this bureaucracy was supposed to make things easier.

  • twitter user

    Trying to claim your rights in Brazil is more or less like this: they never make it easy; they always try to wear you down through exhaustion.

  • twitter user

    How many years does it take to wait for URBS to approve the damn student card? It’s been 18 days since the protocol was opened, and nothing yet. Why make something that used to be quick so difficult? Is anyone else facing this issue?

  • twitter user

    So, I went to request my student card at Urbs here in Curitiba. Everything was fine. The first time, I was missing some documents; I managed to sort them out and provided everything. Now, I go back for the second time in the same week, and they ask for more documents.

  • twitter user

    It’s humiliating to ask for a student transport card from URBS.

  • google review

    Very bad, and I didn’t like it at all. I wanted to make a student card for my son, but I couldn’t. So, my rating is zero

solutions

benchmark

solutions

benchmark

This spreadsheet is a comparative analysis of urban mobility apps, evaluating the features offered by each platform.

This spreadsheet is a comparative analysis of urban mobility apps, evaluating the features offered by each platform.

chosen

features

chosen

features

Our research methodology combined the Challenge Based Learning framework with the Triple Diamond.

card maintenance

card maintenance

payment and usage

payment and usage

routes and schedules

routes and schedules

what is a

tubo?

what is a

tubo?

The tubo station, a Curitiba icon since the 1990s, refers to a key component of the city's renowned public transportation system. It is a cylindrical glass station—hence the name "tubo" (Portuguese for "tube").

Inspired by this symbol of innovation, we named our solution "tubo" to represent the future of Curitiba’s public transportation while honoring its past.

The tubo brand plays with elements of connectivity, movement and speed.

The tubo brand plays with elements of connectivity, movement and speed.

tubo

colors

tubo

colors

Each color in our palette reflects a deep connection to Curitiba, inspired by the city's famous bus lines.

Each color in our palette reflects a deep connection to Curitiba, inspired by the city's famous bus lines.

Winner

Latin American Design Awards

Highlighted Project

14th Brazilian Design Biennial